Are you listening to this article or reading it? It could make a big difference Penn In the News The Wall Street Journal Are you listening to this article or reading it? It could make a big difference Shiri Melumad of the Wharton School explains why listening to the news could lead to a shallower understanding and a more negative impression than reading it. Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace. Is off-price Burlington the retail we need as the economy wavers? Penn In the News Philadelphia Inquirer Is off-price Burlington the retail we need as the economy wavers? Peter Fader of the Wharton School says that smaller stores may be a good move for Burlington, given its knowledge of its customer base and the “experiential treasure hunt.” Can the Tesla brand be saved? Penn In the News Fast Company Can the Tesla brand be saved? David J. Reibstein of the Wharton School says that Tesla could change its name and logo and essentially rebuild the brand to appeal to its original customer base, heavily made up of progressives concerned about climate change. Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Penn In the News CNBC Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Annie Wilson of the Wharton School says that Crocs’ biggest shift in messaging was to embrace the criticism surrounding the unique appearance of their product. Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Philly anti-violence group says a national gun violence ad campaign missed the mark Penn In the News WHYY (Philadelphia) Philly anti-violence group says a national gun violence ad campaign missed the mark Americus Reed of the Wharton School says that a message to reach the communities most affected by gun violence, particularly Black teens in Philadelphia, must feel rooted in their lived experiences. The spiritual core of Lent may still lurk behind silly virtue signaling Penn In the News The Telegraph The spiritual core of Lent may still lurk behind silly virtue signaling Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.” Load More
Five ways gen AI is changing workplace identity Five ways gen AI is changing workplace identity At this year’s SXSW Conference, Wharton’s Stefano Puntoni spoke with Google chief measurement strategist Neil Hoyne about the impact of generative AI on employees and the workplace.
Is off-price Burlington the retail we need as the economy wavers? Penn In the News Philadelphia Inquirer Is off-price Burlington the retail we need as the economy wavers? Peter Fader of the Wharton School says that smaller stores may be a good move for Burlington, given its knowledge of its customer base and the “experiential treasure hunt.” Can the Tesla brand be saved? Penn In the News Fast Company Can the Tesla brand be saved? David J. Reibstein of the Wharton School says that Tesla could change its name and logo and essentially rebuild the brand to appeal to its original customer base, heavily made up of progressives concerned about climate change. Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Penn In the News CNBC Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Annie Wilson of the Wharton School says that Crocs’ biggest shift in messaging was to embrace the criticism surrounding the unique appearance of their product. Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Philly anti-violence group says a national gun violence ad campaign missed the mark Penn In the News WHYY (Philadelphia) Philly anti-violence group says a national gun violence ad campaign missed the mark Americus Reed of the Wharton School says that a message to reach the communities most affected by gun violence, particularly Black teens in Philadelphia, must feel rooted in their lived experiences. The spiritual core of Lent may still lurk behind silly virtue signaling Penn In the News The Telegraph The spiritual core of Lent may still lurk behind silly virtue signaling Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.” Load More
Can the Tesla brand be saved? Penn In the News Fast Company Can the Tesla brand be saved? David J. Reibstein of the Wharton School says that Tesla could change its name and logo and essentially rebuild the brand to appeal to its original customer base, heavily made up of progressives concerned about climate change. Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Penn In the News CNBC Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Annie Wilson of the Wharton School says that Crocs’ biggest shift in messaging was to embrace the criticism surrounding the unique appearance of their product. Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Philly anti-violence group says a national gun violence ad campaign missed the mark Penn In the News WHYY (Philadelphia) Philly anti-violence group says a national gun violence ad campaign missed the mark Americus Reed of the Wharton School says that a message to reach the communities most affected by gun violence, particularly Black teens in Philadelphia, must feel rooted in their lived experiences. The spiritual core of Lent may still lurk behind silly virtue signaling Penn In the News The Telegraph The spiritual core of Lent may still lurk behind silly virtue signaling Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.” Load More
Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Penn In the News CNBC Crocs’ big bet on personalization paid off. Here’s how it happened—and what investors are keeping an eye on now Annie Wilson of the Wharton School says that Crocs’ biggest shift in messaging was to embrace the criticism surrounding the unique appearance of their product. Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Philly anti-violence group says a national gun violence ad campaign missed the mark Penn In the News WHYY (Philadelphia) Philly anti-violence group says a national gun violence ad campaign missed the mark Americus Reed of the Wharton School says that a message to reach the communities most affected by gun violence, particularly Black teens in Philadelphia, must feel rooted in their lived experiences. The spiritual core of Lent may still lurk behind silly virtue signaling Penn In the News The Telegraph The spiritual core of Lent may still lurk behind silly virtue signaling Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.” Load More
Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding Penn In the News The Conversation Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding In a co-written article, Barbara Kahn of the Wharton School says that reflecting on a prior experience socializing and bonding with friends can help mitigate the fear of missing out. 23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Philly anti-violence group says a national gun violence ad campaign missed the mark Penn In the News WHYY (Philadelphia) Philly anti-violence group says a national gun violence ad campaign missed the mark Americus Reed of the Wharton School says that a message to reach the communities most affected by gun violence, particularly Black teens in Philadelphia, must feel rooted in their lived experiences. The spiritual core of Lent may still lurk behind silly virtue signaling Penn In the News The Telegraph The spiritual core of Lent may still lurk behind silly virtue signaling Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.” Load More
23andMe’s DNA data is going up for sale. Here’s why companies might want it Penn In the News CNN 23andMe’s DNA data is going up for sale. Here’s why companies might want it Gideon Nave of the Wharton School warns that any company looking to personalize its products or advertising would find DNA data highly useful. Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Philly anti-violence group says a national gun violence ad campaign missed the mark Penn In the News WHYY (Philadelphia) Philly anti-violence group says a national gun violence ad campaign missed the mark Americus Reed of the Wharton School says that a message to reach the communities most affected by gun violence, particularly Black teens in Philadelphia, must feel rooted in their lived experiences. The spiritual core of Lent may still lurk behind silly virtue signaling Penn In the News The Telegraph The spiritual core of Lent may still lurk behind silly virtue signaling Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.” Load More
Mom, the brands are fighting again Penn In the News The Wall Street Journal Mom, the brands are fighting again Pinar Yildirim of the Wharton School says that attack ads can help newcomers establish a presence by associating themselves with a better-known name, even in a negative way. Philly anti-violence group says a national gun violence ad campaign missed the mark Penn In the News WHYY (Philadelphia) Philly anti-violence group says a national gun violence ad campaign missed the mark Americus Reed of the Wharton School says that a message to reach the communities most affected by gun violence, particularly Black teens in Philadelphia, must feel rooted in their lived experiences. The spiritual core of Lent may still lurk behind silly virtue signaling Penn In the News The Telegraph The spiritual core of Lent may still lurk behind silly virtue signaling Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.” Load More
Philly anti-violence group says a national gun violence ad campaign missed the mark Penn In the News WHYY (Philadelphia) Philly anti-violence group says a national gun violence ad campaign missed the mark Americus Reed of the Wharton School says that a message to reach the communities most affected by gun violence, particularly Black teens in Philadelphia, must feel rooted in their lived experiences. The spiritual core of Lent may still lurk behind silly virtue signaling Penn In the News The Telegraph The spiritual core of Lent may still lurk behind silly virtue signaling Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.” Load More
The spiritual core of Lent may still lurk behind silly virtue signaling Penn In the News The Telegraph The spiritual core of Lent may still lurk behind silly virtue signaling Americus Reed of the Wharton School says that it’s difficult to parse which online campaigns simply amount to virtue signaling or “moral peacocking.”