The billion-dollar business of e-sports The billion-dollar business of e-sports With sold-out arenas, soaring revenues, and serious investment by traditional sports leagues and team owners, competitive video gaming has evolved from fringe hobby to a global, growing industry.
Stepping into an Amazon store helps it get inside your head Penn In the News Wired.com Stepping into an Amazon store helps it get inside your head The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.” A bustling summer at the Pennovation Center A bustling summer at the Pennovation Center It was a season full of excitement, to kick off an academic year that will, undoubtedly, see even more fulfillment. How ties to ethnic communities influence global firm expansion How ties to ethnic communities influence global firm expansion When a company wants to expand beyond is own country’s borders, it often looks to areas populated by people of its nationality, a phenomenon studied in the banking industry by Exequiel Hernandez of the Wharton School. The business of voting The business of voting The chaos that befell the 2000 election sparked a revamping of the election technology industry. Wharton experts have drafted a report detailing the business side of modernizing voting technology. Is an apology an effective marketing campaign? Is an apology an effective marketing campaign? Companies have been issuing mea culpas to its customers for decades. But the quality, timing and audience for the corporate apology has to be nuanced in order to be effective. Wharton professors discuss the efficacy of the numerous corporate messages broadcast to the public. Boosting testosterone makes men prefer higher-status products Boosting testosterone makes men prefer higher-status products A study out of the Wharton School found that a single dose of testosterone increased men's preference for luxury, high-status items, mimicking animal behavior.
A bustling summer at the Pennovation Center A bustling summer at the Pennovation Center It was a season full of excitement, to kick off an academic year that will, undoubtedly, see even more fulfillment.
How ties to ethnic communities influence global firm expansion How ties to ethnic communities influence global firm expansion When a company wants to expand beyond is own country’s borders, it often looks to areas populated by people of its nationality, a phenomenon studied in the banking industry by Exequiel Hernandez of the Wharton School.
The business of voting The business of voting The chaos that befell the 2000 election sparked a revamping of the election technology industry. Wharton experts have drafted a report detailing the business side of modernizing voting technology.
Is an apology an effective marketing campaign? Is an apology an effective marketing campaign? Companies have been issuing mea culpas to its customers for decades. But the quality, timing and audience for the corporate apology has to be nuanced in order to be effective. Wharton professors discuss the efficacy of the numerous corporate messages broadcast to the public.
Boosting testosterone makes men prefer higher-status products Boosting testosterone makes men prefer higher-status products A study out of the Wharton School found that a single dose of testosterone increased men's preference for luxury, high-status items, mimicking animal behavior.