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The business of sports reckons with domestic violence off the field
Tennis player preparing to serve on a clay court with Rolex signs on wall of court in background.

When a professional athlete is accused of domestic assault, how do the sport and the corporate brands tied to the athlete respond?

The business of sports reckons with domestic violence off the field

Wharton’s Americus Reed and Abraham J. Wyner explain how athletes’ endorsement contracts might be more relevant than their sports performance, and how all are at stake when allegations of misconduct arise.
Post-pandemic tipping
Coffee shop employee wearing a face mask stands behind a counter.
  • Q&A

    • Post-pandemic tipping

    Wharton’s Catherine Lamberton talks about tipping’s new normal, advocating for “appreciation and generosity.”

    Kristina Linnea García

    What makes some ads more shareable than others?
    Wall of television screens showing commercial images.

    What makes some ads more shareable than others?

    A new study from Wharton marketing professor Jonah Berger looks at the emotional triggers that make people want to share advertising content.

    From Knowledge at Wharton

    How the dialogue on diversity is reshaping business
    Person in demonstration crowd holding a sign that reads IF YOU CHANGE NOTHING NOTHING CHANGES.

    Pre-pandemic image

    How the dialogue on diversity is reshaping business

    The final panel discussion in the Beyond Business series, “Race & The Selling of America,” brings together Wharton dean Erika James with professionals in film and sports to discuss how diversity is reshaping businesses and brands.

    From Knowledge at Wharton

    How to get voters off the fence? With a soft touch
    watercolor of two heads in profile with a large dialogue box coming from one figure like a cloud over the other head in bright colors

    How to get voters off the fence? With a soft touch

    According to Wharton’s Jonah Berger, one way to sway undecided voters is to break down the gap between two sides into smaller steps to make it easier for people to navigate.

    From Knowledge at Wharton

    Gaze and pupil dilation can reveal a decision before it’s made
    A person in a suit and button-down shirt sitting on a stairwell landing, smiling. The intricate white stairwell and a brick wall behind it are to the person's right.

    Penn Integrates Knowledge professor Michael Platt holds appointments in the Department of Psychology in the School of Arts & Sciences, the Department of Neuroscience in the Perelman School of Medicine, and the Marketing Department in the Wharton School.

    Gaze and pupil dilation can reveal a decision before it’s made

    These two biomarkers may offer clues into the underlying biological processes at play in decision making, according to research from neuroscientist Michael Platt.

    Michele W. Berger