Communications | Penn Today

Just advertising during the Super Bowl could appear political for brands

Diana Mutz of the Annenberg School for Communication and the School of Arts and Sciences offered commentary on celebrity activism. “Will anyone remember who did not appear in Super Bowl ads?” she asked. “Or does the attention and influence necessarily fall to those who do? My guess is the latter.”

At the border town that the news cycle has left behind

Brian Rosenwald of the School of Arts and Sciences discussed the shifting news cycle and what gets forgotten by mainstream media. Popular stories need “compelling video and pictures and black and white story lines” in order to keep the public’s attention, he said.

Barbie Zelizer, the Raymond Williams Professor of Communication at the Annenberg School for Communication, is also the director of the Center for Media at Risk.

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Q&A

Political intimidation, at-risk media, and the future of journalism

In the wake of Saudi journalist Jamal Khashoggi’s death, Barbie Zelizer, director of the Center for Media at Risk, discusses how journalists and other digital media practitioners can better prepare for working in today’s climate and why, for that to happen, the media culture needs to shift.

view-of-stage-at-knowledge-for-good-panel-with-amy-gutmann

‘The Power of Penn’ propels forward

In Los Angeles, President Amy Gutmann continues the kickoff of the University’s bold campaign to raise $4.1 billion.

Did link between Russian bank, Trump campaign exist?

The Annenberg Public Policy Center’s Kathleen Hall Jamieson joined a panel of experts on “Morning Joe” for a discussion about allegations of Russian interference in the 2016 election. She identified “trolls, hackers, and disinformation to [James] Comey” as major factors in Trump’s win.

This prominent Penn prof didn’t believe Russia got Trump elected. Here’s what changed her mind

The Annenberg Public Policy Center’s Kathleen Hall Jamieson was featured for her new book, “Cyberwar: How Russian Hackers and Trolls Helped Elect a President.” Though she had initially been “actively skeptical,” Jamieson said, she eventually concluded that the data clearly supported claims of Russian meddling.

An informative study of information

A new report from The Lenfest Institue and the Annenberg School for Communications that studied how Philadelphia residents receive and seek information outlines seven ways publishers and the media outlets can best reach residents.

JCPenney wants made-for-Instagram clothing to save it

Emily Hund, a doctoral candidate in the Annenberg School for Communication, discussed retailers’ attempts harness the power of influencers to attract customers. The approach, she said, “seems like a new height in the social media-fashion feedback loop.”

Kavanaugh-Ford hearing: A dramatic lesson on gender roles

Kathleen Hall Jamieson of the Annenberg Public Policy Center commented on Brett Kavanaugh’s testimony, saying that “it is unusual to see a middle aged professional —male or female—experience the range of emotions in public in a formal setting expressed by Judge Kavanaugh.… We expect judges to sound and seem dispassionate.”

How #HimToo became the anti #MeToo of the Kavanaugh hearings

Annenberg School for Communication postdoc Rosemary Clark-Parsons discussed “hashtag hijacking” on social media. “Over the past several years, we’ve seen activists across the political spectrum use this tactic, including Black Lives Matter activists’ hijacking of the #MyNYPD hashtag and now men’s rights activists’ hijacking of #HimToo to spread rape myths about false accusations,” she said.

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