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Californians expected to rebuild burnt homes despite continued fire risk

Californians expected to rebuild burnt homes despite continued fire risk

Carolyn Kousky of the Wharton School described the short- and long-term challenges homeowners face after experiencing natural disasters. “Recovery is so much longer and slower than people appreciate at the outset,” she said. “It’ll go out of the headlines, but they’ll still be struggling with this.”

Stepping into an Amazon store helps it get inside your head

Stepping into an Amazon store helps it get inside your head

The Wharton School’s Peter Fader weighed in on Amazon’s new stores, which are equipped to gather data from customers’ every move. By tracking not just what’s purchased but also what’s handled along the way, Fader says “it becomes possible to figure out what’s the bait to attract and retain and build relationships with the most valuable customers.”

Companies are paying less after the GOP tax cut, and it’s showing in the deficit

Companies are paying less after the GOP tax cut, and it’s showing in the deficit

The Wharton School’s Jennifer Blouin weighed in on increased corporate tax cuts. In the case of companies with enough preexisting resources, Blouin said the money saved should be returned to shareholders who may reinvest it elsewhere, rather than being spent on risky business ventures.

Barbara Kahn discusses the retail revolution (podcast)

Barbara Kahn discusses the retail revolution (podcast)

Barbara Kahn of the Wharton School was interviewed about changes in the world of retail and marketing. “People talk about [contemporary online shopping] as ‘omnichannel’ but right now it’s just retail. Retail has now become a seamless integration between online and offline,” said Kahn.