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Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them?

Cracker Barrel crumbles under public pressure, reverting to classic logo after losing almost $100M in market value—but will the flip-flop cost them?

Americus Reed from the Wharton School says it is Logo Change 101 to do a “pressure test” with your most loyal customers before making stylistic changes.

‘Meet the Authors’ at Wharton

‘Meet the Authors’ at Wharton

The latest installments of The Wharton School’s podcast, “Ripple Effect,” features conversations with faculty discussing their new books, with topics ranging from Japan’s hybrid leadership model, consumer satisfaction, successful entrepreneurship, marketing, and investing.

From Knowledge at Wharton

3 min. read

Why women are leaving male-dominated STEM

Why women are leaving male-dominated STEM

New research from Wharton’s Tiantian Yang shows how rejection dampens job-seeking persistence for women in male-dominated fields.

From Knowledge at Wharton

2 min. read